In Ahrefs, you just enter a domain into its ‘Site Explorer’, go to the ‘outgoing links’ section and hit a ‘broken links’ option to view results. It’s important to ensure that your web pages don’t contain broken links to other sites, as these can be interpreted as a sign of poor quality content by Google and other search engines (with negative implications for rankings).Īhrefs and Semrush both provide you with a means to spot broken outbound links - but as with identifying broken inbound links, things are more straightforward with Ahrefs. Identifying broken outbound links in Ahrefs and Semrush
Seo powersuite vs semrush plus#
This is a bit of an unwieldy process, but on the plus side you can reimport this file to Semrush and do your broken link outreach directly within the platform, using a connected mailbox and the CRM ‘pipeline’ approach referred to earlier.īut overall, I prefer the Ahrefs approach here. You can then sort or filter this file to identify the 404 errors (broken links). Semrush’s broken link building feature is less easy to get at - you need to run a backlink analytics report, navigate to an ‘indexed pages’ section, click a ‘broken pages’ option and then export the results to an Excel or CSV file. One thing I found a bit frustrating while trying to access this data in Ahrefs is that in order to view it, you have to locate and enter a Google API key - this isn’t particularly hard to do, but I’d prefer not to! Semrush only gives you access to lab data, so Ahrefs has an edge here. In Ahrefs you get two different types of Core Web Vitals data: ‘ field data‘ which is based on real user experience of your website (this comes from Chrome users) and ‘ lab data’ (performance data collected within a controlled environment). That said it is useful to be able to view it in the dashboard of an SEO platform.
Seo powersuite vs semrush free#
Core Web Vitals data in SemrushĪhrefs and Semrush both pull data from Lighthouse (Google’s free site auditing tool) to give you these Core Web Vitals metrics so you’re not getting data here that you’d otherwise have to pay for. (If you don’t use Trello, a Zapier connection lets you send technical SEO tasks to other project management apps - including a simple CRM tool that’s bundled with Semrush).įinally, both Ahrefs and Semrush’s site audit reports now includes an assessment of your site from a ‘ Core Web Vitals‘ point of view.Ĭore Web Vitals are a set of targets relating to the speed, responsiveness and visual stability of a website sites that meet them can receive preferential treatment in Google search results. Let’s take a look now at a very important aspect of SEO, backlink analysis. However, you do have to be on a more expensive plan - the $229.95 ‘Guru’ plan or higher - to gain access to them.Īhrefs’ content marketing features are less extensive, but still useful - you can enter a topic into its “Content Explorer” tool and view information about its overall popularity the sites that are currently dominating the searches for that topic and top authors writing about it. These features are definitely helpful in quite a few contexts. monitor any plagiarism of your content.
audit your existing content from an SEO point of view.With Semrush, these comes in the form of a ‘content marketing platform’, which contains a suite of tools that allow you to: In addition to providing keyword research tools, Semrush and Ahrefs also provide you with some content marketing features. This is a pretty important piece of data. With Semrush, by contrast, there’s a little bit more clicking around the place to do to get at a couple of key metrics.įor example, Ahrefs lets you see the traffic value of a domain immediately (the amount of money that you’d need to pay each month to buy ads that would deliver an equivalent number of hits to a site). Anchor text commonly used in links to the website.Īlthough the quality of the domain analysis in Ahrefs and Semrush is similar, I’d argue that Ahrefs has a slight edge when it comes to ease-of-access to the key stats - more of them are displayed at once.
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